Client

Lululemon Newbury Street

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Sector

Experiential retail; food & beverage; exercise studio

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Location

Boston, MA

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Role

Project Lead, Store Design

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Open Date

October 2019

 

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In 2019 Lululemon moved into new arenas by opening 4 Experiential retail stores. Newbury St in Boston was the 2nd to be designed across the fleet. It features an exercise studio, spa-inspired changeroom and a cross-functional food/ beverage collaboration with Nourish Your Soul. Additional space was added to create an active community building and event space. Careful partnership with local Ambassadors and Operations team helped to create an intentional and functional area.

 

As a new concept; all programming needed to be created from scratch – with successful items being added into the 2019 internal template set. The multi-floor space connected through an existing building elevator and stairway, so emphasis of design was placed on drawing the guest upwards and circulating intuitively around the floors.

 

Brought to life in a historic building in the Back Bay area of Boston the existing character of the building provided a beautiful backdrop. The challenges of revitalizing a historic building is always worth the effort as it adds an authenticity impossible to replicate. The project included extensive custom millwork, finishes and equipment specification and partnership with Brand around art and activations.