Client

Lululemon Fifth Ave, Flagship Store

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Location

New York, NY

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Role

Project Lead, Store Design

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Open Date

November 2019

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Key ​Partners

O’Neil Langan Architects

Lululemon

• Brand

• Innovation

• Guest Experience

Opening Black Friday 2019, Lululemon arrived on 5th Avenue. A project two years in the making, this full gut included adding a mezzanine level, a guest-facing feature stair and two elevators.

 

The 23,000 sq ft space provides guests 4 floors of retail experiences - including a cellar dedicated to Men’s, a rotating shop-in-shop featuring innovation activations, two levels of Women’s and a customization zone.

 

A project of this size required new operational principles for every aspect of the store ranging from initial layout to final visual merchandising. This required intensive cross-functional collaboration as well as high-level enrollment of CEO, CFO and the Board. Simultaneously to the project being designed, Lululemon was re-looking at how their physical stores could create a more unified expression of Brand. 

 

Knowing this; many innovations designed and created for 5th Ave were  used as a benchmark and rolled out for usage amongst the fleet. These included new signage standards, wayfinding, fitroom experience, and VM fixturing.