Client

Lululemon Rush & Walton, Flagship

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Location

Chicago, IL

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Role

Senior Store Designer

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Open Date

November 2017

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Creative ​Partners

Quadrangle Architects

CMG Construction Management

Centered in the heart of Chicago’s affluent Gold Coast neighbourhood, Lululemon created a flagship experience by optimizing the existing location. Adding a second location next door, while gutting both the interior and storefront itself allow a canvas to start from scratch.

 

The guests here were individual and unique – women craving luxury and men desiring comfort and ease. By dividing the store with separate areas and entrances the store took advantage of the unusual L-shaped LOD to cater specifically to each guest.

 

This allowed visual and atmospheric distinctions between the two spaces while maintaining a unified, localized experience. Treated as a full gut reno of both interior and exterior, the design seamlessly combined the two buildings together. The main brick entry was demo’d and replaced with a 2 story all glass storefront with a feature light to beckon guests day and night. Men’s entry was an all glass garage style door to allow for an intimate connection to the street in summer.

 

Custom storefront, lighting, fixturing and ceiling create a premium guest journey. The custom entrance fixtures designed for this store ended up being rolled out across the rest of the fleet as a successful new way to merchandise our product.